SEO is Great, but Have You Optimised Your Website?

Suppose your SEO efforts have landed you on the top of the search engine results page. That’s great! However, is your website ready to handle the amount of traffic you’re set to see?

A large stream of clicks is headed your way, so make sure that the increase in traffic won’t increase the loading time of your website. Otherwise, visitors will hit “Back” and increase your bounce rate. Sadly, this may be interpreted incorrectly by search engines, as a high bounce rate usually indicates that the website is not related to the search query. In turn, you may garner a “penalty” that you do not deserve. Continue reading

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Responsive Web Design

Try this little activity. Turn on a desktop computer, a tablet, and a smartphone, and open up their respective web browsers. Next, access a single, specific website on all three browsers then browse through the site using all of your devices. Aside from the screen size, did you notice any difference in terms of navigation? Did a few images, videos, or walls of text fail to load on any or all of these devices?

As you well know, not everyone browses the Internet through PCs anymore. If your website doesn’t load properly on mobile devices, you’ll likely lose more online users. Consequently, you need to modify/rebuild your site based on responsive web design principles.

Without going into detail, responsive web design optimizes your website so it can be viewed on a wide range of devices. A reputable Calgary marketing firm can make mobile versions of your website without necessarily building a new one from scratch. With the right modifications, your website should soon become receptive to both mouse and touch-screen movement.

That said, designing a multi-platform website is easier said than done. Your graphics, for example, may be far too numerous, which explains why your website takes a long time to load even if it was redesigned with responsiveness in mind. Trust an experienced web developer from a reputable marketing to make the necessary tweaks.