Television, print ads, and radio advertising—does it seem like you’ve tried everything to reach your target market but are not seeing results? In today’s fast-paced world, online marketing reigns supreme when it comes to finding customers and increasing sales. With millions and millions of online users browsing websites 24 hours a day, your business will certainly find its niche market. Continue reading
Suppose your SEO efforts have landed you on the top of the search engine results page. That’s great! However, is your website ready to handle the amount of traffic you’re set to see?
A large stream of clicks is headed your way, so make sure that the increase in traffic won’t increase the loading time of your website. Otherwise, visitors will hit “Back” and increase your bounce rate. Sadly, this may be interpreted incorrectly by search engines, as a high bounce rate usually indicates that the website is not related to the search query. In turn, you may garner a “penalty” that you do not deserve. Continue reading
The field of search engine optimization, commonly referred to as SEO, is changing as we speak. Here are some of the newest trends that would likely hit the spotlight this year.
Unique, Quality Content
Let’s face it, the ability to create unique, high-quality content is still integral for any business’ success online (and frankly, good content is still at the heart of an effective SEO campaign). People surfing the web constantly encounter messages and organic results they can choose from whenever they search for something, and having relevant content that stands out from the rest spells the difference between an SEO campaign’s success and failure.
A website optimized for mobile devices has become much more valuable for SEO than ever before, mainly because a lot of people are relying on their smartphones, tablets, and other mobile devices to reach out and be reached. Search engines like Google consider mobile-friendly websites more useful and important than their non-optimized counterparts, putting the owners of the latter at a huge business disadvantage.
Google’s latest Hummingbird algorithm update is designed to better handle longer, conversational search queries, and companies that don’t adapt to this kind of setup are in for a ranking disappointment. Optimizing your site in compliance with the new search engine rules will be valuable to the business in the long run and will help improve webpage rankings.