There’s More to Calgary Marketing than Ranking Highly on Google Search

When businesses sign up for search engine optimization services, many of they think that once they’ve “turned on the SEO,” ranking highly on search results only requires them to watch and wait. However, while an experienced Calgary marketing company can indeed improve a business’s online search rankings to a degree, good results actually require much more than that.

As Van Iderstyne put it, businesses who expect to see great results from their rankings should also give the effort to establish themselves as an authority in their field. This development of a reputation for value and authority should also take place both offline and online.


Responsive Web Design

Try this little activity. Turn on a desktop computer, a tablet, and a smartphone, and open up their respective web browsers. Next, access a single, specific website on all three browsers then browse through the site using all of your devices. Aside from the screen size, did you notice any difference in terms of navigation? Did a few images, videos, or walls of text fail to load on any or all of these devices?

As you well know, not everyone browses the Internet through PCs anymore. If your website doesn’t load properly on mobile devices, you’ll likely lose more online users. Consequently, you need to modify/rebuild your site based on responsive web design principles.

Without going into detail, responsive web design optimizes your website so it can be viewed on a wide range of devices. A reputable Calgary marketing firm can make mobile versions of your website without necessarily building a new one from scratch. With the right modifications, your website should soon become receptive to both mouse and touch-screen movement.

That said, designing a multi-platform website is easier said than done. Your graphics, for example, may be far too numerous, which explains why your website takes a long time to load even if it was redesigned with responsiveness in mind. Trust an experienced web developer from a reputable marketing to make the necessary tweaks.