Cracking the QR Code

You may have noticed the back of some consumer items sporting strange dotted images that could pass off as something out of Space Invaders. Called the Quick-Response (QR) Codes, these labels are designed to store data and also enable access to special content. However, some businesses do not utilise them to their full potential, which leads to some marketing misfires. You can avoid making the same mistake when you have a Calgary marketing specialist teaching you how to do QR coding right. Continue reading


Top SEO Trends for 2014

The field of search engine optimization, commonly referred to as SEO, is changing as we speak. Here are some of the newest trends that would likely hit the spotlight this year.

Unique, Quality Content

Let’s face it, the ability to create unique, high-quality content is still integral for any business’ success online (and frankly, good content is still at the heart of an effective SEO campaign). People surfing the web constantly encounter messages and organic results they can choose from whenever they search for something, and having relevant content that stands out from the rest spells the difference between an SEO campaign’s success and failure.

Mobile Compatibility

A website optimized for mobile devices has become much more valuable for SEO than ever before, mainly because a lot of people are relying on their smartphones, tablets, and other mobile devices to reach out and be reached. Search engines like Google consider mobile-friendly websites more useful and important than their non-optimized counterparts, putting the owners of the latter at a huge business disadvantage.

Conversational” Searching

Google’s latest Hummingbird algorithm update is designed to better handle longer, conversational search queries, and companies that don’t adapt to this kind of setup are in for a ranking disappointment. Optimizing your site in compliance with the new search engine rules will be valuable to the business in the long run and will help improve webpage rankings.

Responsive Web Design

Try this little activity. Turn on a desktop computer, a tablet, and a smartphone, and open up their respective web browsers. Next, access a single, specific website on all three browsers then browse through the site using all of your devices. Aside from the screen size, did you notice any difference in terms of navigation? Did a few images, videos, or walls of text fail to load on any or all of these devices?

As you well know, not everyone browses the Internet through PCs anymore. If your website doesn’t load properly on mobile devices, you’ll likely lose more online users. Consequently, you need to modify/rebuild your site based on responsive web design principles.

Without going into detail, responsive web design optimizes your website so it can be viewed on a wide range of devices. A reputable Calgary marketing firm can make mobile versions of your website without necessarily building a new one from scratch. With the right modifications, your website should soon become receptive to both mouse and touch-screen movement.

That said, designing a multi-platform website is easier said than done. Your graphics, for example, may be far too numerous, which explains why your website takes a long time to load even if it was redesigned with responsiveness in mind. Trust an experienced web developer from a reputable marketing to make the necessary tweaks.