Text Message Marketing: Connecting in an Instant

You are running a local business and you know for a fact that your products or services are remarkable, to say the least, but for some reason, you can’t seem to get a firm hold of the market. You still find your company catching up to your closest competitor and with the way things are going, you may soon be left behind – for good.

With today’s technological advancements, consumers have now gone mobile, conducting their business dealings, as well as their purchases, using their tablets or smart phones. This trend will most likely continue, and failing to take advantage of this marketing phenomenon could spell doom for any business. Here are a few reasons why you need to connect with your current and prospective clients through their mobile phones, which they always carry.

  1. Fast Connection – If you are running a promo, one of the fastest ways to let the public know about it is through SMS marketing. Just one text and the word will be out in no time.
  2. Superb Redemption Rates – Studies have shown that marketing via SMS recorded a 20% redemption rate, as against the 2%-5% posted by traditional methods like ads in magazines and newspapers. Best of all, you won’t have to spend as much.
  3. Reliability – Lastly, you can count on SMS marketing to reach your old and prospective clients, unlike with traditional email, which also compete with spam messages. There’s a bigger chance of people opening your SMS compared to a marketing email.
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