Suppose your SEO efforts have landed you on the top of the search engine results page. That’s great! However, is your website ready to handle the amount of traffic you’re set to see?
A large stream of clicks is headed your way, so make sure that the increase in traffic won’t increase the loading time of your website. Otherwise, visitors will hit “Back” and increase your bounce rate. Sadly, this may be interpreted incorrectly by search engines, as a high bounce rate usually indicates that the website is not related to the search query. In turn, you may garner a “penalty” that you do not deserve.
Sometimes, the lack of speed can also be dictated by the presentation of your site. As more and more people use their smartphones and tablets to use the Internet, you should optimise your site to fit the specifications of these mobile devices. If not, your website will load improperly or too slowly, leading to the scenario above.
Don’t misinterpret this as a shot against SEO. After all, this does not change the fact that SEO is a great way to shoot up your ranking. However, make sure your website is optimised to handle the traffic as well. The last thing you want is to unravel all the benefits your comprehensive SEO strategy has brought you.